The need for a careful study of packaging derives from the fact that packaging also plays a fundamental role in brand communication, since it significantly contributes to the development of the “brand image” by summarizing its core values in a single support characterized by a particularly high number of codes. In particular, in the consumption phase, packaging guarantees more than any other medium the proximity between brand and user through the creation of a real “brand” experience.
Understand the Communicative Value of Package
In the time frame that follows the purchase, often the communicative value of the CBD display box must be captured in the perceptive relationships that intervene with other objects of complementary value or in any case present at the same time in the individual’s consumption environment.
It should also be remembered that unplanned or planned purchases represent important shares of overall purchases: packaging is like a silent seller, it attracts the buyer and many times appearance has more value than content “and admits that” very often in large-scale distribution the product is chosen for the shape of the container.
Importance of Packaging
The importance of Custom CBD oil boxes packaging in marketing was the subject of a research to understand how packaging is seen in relation to consumer evolution. Today the modern consumer buys and uses consumer goods whose functional and symbolic values he appreciates. In this context, the research confirms how packaging is inserted as a marketing tool characterized by growing relevance, maturity and complexity. Interesting conclusions emerged from the survey: the absolute majority of managers recognize the importance of packaging as a means of communicating and satisfying consumers’ need for personalization and gratification.
Focus on Graphics and Design
Furthermore, graphics and design are considered important elements, thanks also to their ability to influence consumers’ purchasing decisions. The pack allows, in fact, to differentiate one product from another and to give it a ‘premium’ positioning, while little importance is given to eco-compatibility and the materials of a pack, albeit with some differences between men and women, these the latter most sensitive to the problem.
The research also shows that the development path of a CBD Display Boxes packaging passes through many structures before reaching the consumer’s hands. Whoever designs a package will have to take into account the type of store where the product will be placed and how many times it will be “observed” and “evaluated” on the basis of its characteristics. The sellers interviewed agree that well-made packaging allows for better positioning of a product: 71.6% of the sample declares that “good packaging allows for higher prices”, while only 27.2% states that packaging “It does not significantly affect the final price of the product”.
Also with regard to the ‘communicative strength’ of the pack, the managers agree that ‘the pack is a real media’ (81.7%). To study the best packaging, companies mainly use the advice of brand or pack design agencies (65.7%), advertising agencies (26.9%), and consulting firms (6%).
